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The pop star stars in the new ad campaign.
December 29, 2014
By: Marie Redding
Senior Editor
Lady Gaga was recruited by Shiseido to star in its new ad campaign – but only in Japan. And, Gaga is not only the star of the ads, but the photographer too – the campaign is a compilation of selfies taken by Gaga herself. WWD reports that Lady Gaga took 50 selfies for the brand., and each will appear in a different Japanese newspaper, now through January 5. Photos: Instagram
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